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Lynda – Drawing Vector Graphics: Brand Character Design

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Intermediate | 2h 35m | 1.44 GB | Project Files | Software used: Illustrator

Title: Lynda – Drawing Vector Graphics: Brand Character Design

Info: Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world’s leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.

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